The things I wish someone had told me before I did my startup!
For much of my business career I have been engaged in a search. I have expended much effort, energy (and yes, money) looking for the ‘magic bullets’ or the golden answers to the fundamental challenges that we have to deal with when running a business. I have searched high and low for the ‘magic bullet’ to fix sales, the ‘magic bullet’ to fix marketing etc etc. I suspect that many others are engaged on the same, or very similar, searches. It’s a quest that you tend to embark on when you first start out in business or make the leap of faith to drop the corporate salary and get your startup off the ground. If you are at that stage then you need all the help you can get, so let me save you a lot of time, effort and maybe money.
First the bad news, there are no magic bullets, they just plain do not exist. But now the good news, what does exist is a series of guiding principles that if thought about and embedded into your everyday business thinking and activity, should help point you towards business success.
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